Amazon Echo Look: Amazon’s Alexa-powered Echo Look knows fashion.

Amazon designed the Echo Look to appeal to a specific set of folks who care about their outward appearance and want a digital fashion adviser. You use the Echo Look’s camera to take hands-free, full-body selfies and videos that you store in the accompanying app. Amazon then uses a combination of artificial intelligence and advice from real stylists to help you decide between two outfits. And as crazy as it sounds, it does this job really well.

The Echo Look is at its best when you treat it as a fashion adviser instead of a smart-home speaker. It gives you an easy way to catalog your wardrobe and get a real-life view of how you look in your clothes. And the Style Check feature provides surprisingly good feedback about what you should wear.

Amazon designed the Echo Look to appeal to a specific set of folks who care about their outward appearance and want a digital fashion adviser. You use the Echo Look’s camera to take hands-free, full-body selfies and videos that you store in the accompanying app. Amazon then uses a combination of artificial intelligence and advice from real stylists to help you decide between two outfits. And as crazy as it sounds, it does this job really well.

The Echo Look is at its best when you treat it as a fashion adviser instead of a smart-home speaker. It gives you an easy way to catalog your wardrobe and get a real-life view of how you look in your clothes. And the Style Check feature provides surprisingly good feedback about what you should wear.

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